Wells Fargo's 'Together Experience' tour allows consumers to experience virtual worlds like never before using the Oculus Rift Development Kit 2 and the WizDish omnidirectional treadmill.
Wells Fargo is one of many multinational companies using cutting edge interactive technologies to reach out to their consumers directly and engage them with exciting virtual environments. Since June, the banking giant has been using Oculus Rift and the WizDish locomotion platform to build brand awareness at various events across the United States. Experiential marketing using virtual technologies allows Wells Fargo and other big brands to get their messages directly in front of consumers, to engage them one-on-one, offer them brand experiences that they haven't seen before, and get positive feedback and mentions online.
Wells Fargo's 'Together Experience' tour gives consumers the opportunity to try out the latest technology from Oculus while walking on a WizDish omnidirectional treadmill. Participants are challenged to navigate the Virtual Maze Challenge and collect as many gold coins as possible before the game ends.
The WizDish ROVR is an omnidirectional locomotion platform designed to enhance VR immersion and offer the ultimate experience in navigation of virtual worlds. The platform has a wide range of applications, including gaming, training and medical rehabilitation. Offering 360 degrees of unconstrained movement, it is an excellent choice for anyone looking for a profoundly immersive virtual experience. Walking on the platform quickly becomes as autonomous as walking on any other surface because users get the necessary feedback on leg movement, weight bearing and muscle use to feel that they are moving as normal.
Wells Fargo's 'Together Experience' tour was created by psLIVE, a leading global digital communications group specialising in crafting engaging experiences to promote and empower brands. The group is part of the multinational digital marketing communications giant Dentsu Aegis Network and aims to redefine the way brands are built by delivering meaningful immersive brand experiences rooted in the physical world.
Wells Fargo has been getting lots of positive feedback on its 'Together Experience' tour in recent months. Watch the video to see why.